As a coach, I’m proud of the incredible performances my athletes achieve — personal bests, podium finishes, hard-fought comebacks, and moments of quiet resilience. These are milestones worth celebrating, but you won’t often see me broadcasting their results across social media or using them to boost my own profile.
Why? Because great coaching is not about taking credit.
True coaching is about guiding the process — developing trust, building consistency, and helping athletes navigate the ups and downs with purpose. The results belong to the athlete. They put in the work. They show up when no one’s watching. My role is to be a part of their journey, not the headline.
After attending another large-scale event and connecting with countless athletes and fellow coaches, I’m reminded again that my goal stays the same: to support people in their pursuit of progress — not for public approval, but for personal fulfillment. These experiences reinforce the value of quiet consistency, authentic relationships, and long-term development over short-term validation.
There’s a growing culture in sports where coaches feel pressured to constantly showcase wins to validate their value. But performance isn’t always linear, and success isn’t always measured by medals. A well-supported DNF, a mental breakthrough, or a return to sport after injury can be just as meaningful — if not more so — than a finish time.
Coaching is a profession, not a side hustle or a status symbol. It requires expertise, emotional intelligence, critical thinking, and commitment. Just like athletes earn respect for what they do behind the scenes, so should coaches. It’s time the profession is seen for what it truly is — a craft, a responsibility, and a long-term investment in people.
Athletes working with me, know this: I will always care deeply about their goals. Athletes are challenged, supported, and celebrated with them and the team — quietly and genuinely. Because coaching is not about being in the spotlight. It’s about helping the athlete shine in theirs.